Everyone likes the outdoors, laughing, travelling, a glass of wine with their friends.They're all looking for someone kind, down-to-earth, intelligent, with a good sense of humour.
It's no longer a talking point if you meet The One in cyberspace.
Online dating technology is evolving, fuelled by sexed-up 20-somethings furiously swiping left.
Where singles once struggled to get a date, apps such as Tinder make it possible to date a different person every night of the week. But there's another vast group of people using these apps who don't want such fleeting interactions.
Aged in their late 30s, 40s, 50s and older, those in this group have often survived the breakdown of marriages and long term relationships, they usually have children and/or demanding careers, have the complications that come with middle age – children, houses, demanding careers – and little desire to be hooking up in bars at midnight.
"She's being the face of it for all these other people who are too scared to say, 'Yeah, I am 60, 65, and I can still meet someone'." Would she set up a profile for Jan on Tinder?
"I don't really like the thought of my mum on Tinder," says Hannah.
"Based on the people I know on Tinder, it is a little less serious, more 'lets hook up and have sex'." IN PRAISE OF TINDER Not so, says Hamish Aitcheson, a Tinder-using 57-year-old father of two.
While he's encountered plenty of people looking for a one night stand or just having a laugh, there are hundreds of Kiwis over 40-50 using Tinder to find romance.
Instead, these people are taking to Tinder, or creating their own websites, looking for love and long-term relationships.
New services are popping up that specifically cater to this older market, such as Stitch, an app founded by Australian Andrew Dowling that targets those over 60.
READ MORE: * Confessions of a 40-something Tinder user * 16 modern-day dating terms to know * Halal speed dating is 'the anti-Tinder' * Modern-day relationship rules to ignore * The ups and downs of mid-life dating "We have a small group of early stage adopters in New Zealand already, and we'd love to see more." Last month, 60-year-old Auckland teacher Jan Habgood made headlines around the world when her daughters set up a website to help her search for a partner.