So, do not use this list of negative keywords indiscriminately!!!The list of B2B negative keywords below is meant to be a resource for you, and a starting point when you are deciding which words you do not want associated with your ads.
And then make sure to add this list of negative keywords to the campaigns or ad groups that do not target the discount audience: bargain cheap clearance close out close outs closeout closeouts discount discounted free inexpensive liquidation odd lots overstock remainder remainders Avoiding Price Shoppers You may want visitors to your site looking for pricing and/or quotes, but if not, make sure to add in these words as negative keywords to avoid prospects who may be more concerned with price than with quality or service: price prices pricing quote quotes Avoiding DIY In many industries there are “do-it-yourselfers” or hobbyists who are searching for information on how to take on a project themselves.
It’s a good idea to screen out this audience if you do not cater to it: craft crafts create creating hand made handmade home homemade how to make making Selling Commercial Software This is a tricky one.
If you are a company selling commercial or enterprise software, a) you are likely to want to avoid the thousands of software developers who are looking for free resources, and b) you want to avoid confusion with consumers looking for tools and home-use products.
Use this list as a starting point, but also brainstorm and use keyword suggestion tools to find potential negative keywords that are specific to your software space: burn burner cd code community desktop developer developers disk download (if you don’t have one) downloads (if you don’t have any) dvd error file files forum free freeware game games gnu hack hacks libraries library microsoft ( 🙂 ) open source public domain retail retail retailer retailers shareware shortcut shortcuts template templates tip tips video windows Manufacturing & Industrial This is a very broad list of words, covering many different concepts related to manufacturing and industrial companies.
Every search engine advertiser should be using negative keywords in their Pay Per Click (PPC) campaigns and/or Ad Groups.
Negative keywords are words and phrases that you do not want searchers to associate with your products and services (see Google’s Ad Words blog for some high-level information about negative keywords).
When you add negative keywords to your PPC campaigns your ads will not be served if those words are part of the user’s search query.
Not only does this benefit you by directly saving money on wasted clicks, it also improves the click through rate (CTR) of your keywords/ads, which helps improve your ad quality scores in Google, Yahoo, and MSN.
Improved quality scores can help you with bidding strategies by allowing you to bid less than a competitor (who is not as knowledgeable, skilled intelligent, talented, sophisticated, etc.
as you are), and maintain high/higher ad positions on a search results page.
Over my 6+ years managing Pay Per Click campaigns, I have built up a list of negative keywords that are useful when conducting B2B PPC campaigns (I am providing some of my list only :)).