The estimated 10% annual growth may end up being a conservative number, with 58 percent of women in the United States and 48 percent of the men use online dating services.
Not surprisingly, members of these online dating sites aren’t always completely honest.
Members tend to inflate their yearly salaries by 20 percent or more.
The Internet has changed the way we get our news, watch television, read books and shop. In fact, online dating sites rank as the third most popular compared to other paid content sites that fill the Internet.
Not only are they profitable, in 2008, online dating sites were credited with helping set-up over 120,000 marriages. Unknown to many, these sites typically generate more revenue than online pornography, despite the discovery of occasional scandals.
Digital music and video games are the first and second most popular paid sites.
Revenue projections show online dating sites continuing to grow.
In 2007, dating sites earned about $1.03 billion in revenue, with that figure expected to grow to $1.65 billion by 2012.
These projections are based on the continued integration of the digital world into everyday life.
That’s a lot of money spent on love, especially if the site is number one.
Dating sites are commonly ranked by revenue and number of members. e Harmony, for instance is one of the industry’s trendsetters.
This site charges members a fee per month for membership.