Most developers will build an app and expect tons of people to find and download it right away. You have to figure out what people are interested in and the kinds of apps they’re downloading first, then you build your app based on that insight. Are apps like the one you want to create listed there? It’s easy for people to fall in love with their own idea, even if the market doesn’t show an appetite for it.
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When you follow in the footsteps of successful apps, you will have a better chance of succeeding because these apps have proven demand and an existing user base.
Unfortunately, developers make this mistake all the time.
They focus on generating original ideas and spend a lot of time and effort creating those apps.
When it doesn’t work out, they go to the next untested idea, instead of learning from the market.
To convey your idea properly, you can simply draw it on a piece of paper.
Maybe it will look like a 3-year old’s artwork, but it will still convey what you’re trying to do.
Some people like putting this together in digital form, using Photoshop or Draft.
Whatever you’re most comfortable with, and whatever will give the programmers the details they need, is the way to go.
Often times, they repeat this cycle until they run out of money and dismiss the app game. A personal example of how to successfully emulate competitors is my Emoji app.