You can find horny strangers nearby on Tinder, but Hinge uses its “romance graph” to pair you with friends of friends that fit your style.
But Hinge founder Justin Mc Leod believes romance comes in many forms, and there’s plenty of room for his i OS and Android apps.
In fact, he sees people using both Tinder and Hinge, but with distinct intentions. Both give you one potential mate at a time that you can swipe right to approve or swipe left to dismiss.
If two people approve each other, they’re allowed to chat within Hinge.
But Mc Leod explains “When we ask our users, they say they use them differently.
Mc Leod says it still see about 85% of people who download Hinge as active a week later, and 75% a month later.
Those metrics helped it score this new million Series A led by Great Oaks and joined The Social+Capital Partnership, Red Swan, 500 Startups, Stub Hub founder Jeff Fluhr, former Facebook Director of Business Development David Fisch, Graph Ventures, Eniac Ventures, Fortify VC, Middleland Capital, Militello Capital, former Facebook engineering lead Prashant Malik, founder of DC coworking space 1776 Evan Burfield, and one of the founders of Living Social. First of all, Tinder may not be as easy to write off as a hookup app as Mc Leod says.While Tinder doesn’t reveal user counts, its founder Sean Rad said on stage at Tech Crunch Disrupt Berlin that his app sees 350 million swipes and makes 3.5 million matches per day.Communicating that a similar looking app is for something different could be tough, and people may look for true love on Tinder even if that’s not what it’s best at.‘I use Tinder when I’m out and about or bored or want to mess around, and Hinge is where I meet the people I want to date.'” Hinge only shows you matches that are friends of friends, so you have a trusted connection that implies your date isn’t a psychopath, and you get to see info about their work and education upfront.“We’re the next generation of dating site” Mc Leod says, likening Hinge to Match.com, e Harmony, and Ok Cupid but mobile-first.Just like those desktop giants, Hinge uses a matching algorithm to intelligently show people mates they’re likely to be compatible with.