“It’s” is a contraction of “it is” or “it has.” “Its” is a possessive pronoun, as in “this blog has lost mojo.” Here’s an easy rule of thumb—repeat your sentence out loud using “it is” instead.
Both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an EM dash is the correct choice—all in order to write in the way people actually speak.
But there are other mistakes that can detract from your credibility.
While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.
Here are five mistakes to avoid when blogging and writing web copy.
This one drives me insane, and it’s become extremely common among bloggers.
All it takes to avoid this error is to take a second and think about what you’re trying to say.
“Your” is a possessive pronoun, as in “your car” or “your blog.” “You’re” is a contraction for “you are,” as in “you’re screwing up your writing by using .” This is another common mistake.
It’s also easily avoided by thinking through what you’re trying to say.
Mary Davies, 38, from Yarm, North Yorkshire, had originally written to the Education Secretary, Nicky Morgan, to express her concerns about recent changes to the testing of writing and spelling at Key Stage 2.