This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.
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Dedicated to verified college students and alumni (via education database). Alumni cannot initiate or respond to contact or post status updates.
Members only see intersection of what they are looking for and what other members are looking for. Free messaging and status posting for undergraduates (5 messages/day limit).
All Paid users can message and post and they also have added benefits.
for named portal; also 3-5% of (#31) and (#191), which offer access to the same services and communication with the entire user pool through ru and love.subdomains Yes: Premium content like additional search criteria and double appearances in others' relevant searches for "VIP membership".
Single payments for regional advertising of profile (one-time appearance in scrolling banner for – user picture, link, short text for mouseover; bidding war for stationary second banner + cost of /minute).