Based on the premises of the aforementioned structural approach, we believe it is necessary to take into account significant events related to the private audiovisual sector in order to contextualise our object of study.
In order to facilitate the understanding of this study, our exposition follows a simple style in the form of notes. Hypothesis The study of the development and, above all, current state of the audiovisual media landscape in Spain offers a clear example of the articulation of the different production sectors.
As we will see later, in 2013 and in June 2014, TV3, Aragon TV, TVG, Canal Sur TV and ETB were, in this order, the most popular regional networks .
Due to our geographic proximity with Andalusia, the study will focus on the programming of Radio Televisión de Andalusia (RTVA) –and Canal Sur TV in particular–, which is one of the most popular regional TV networks.
The outline of the configuration of the Spanish media sector will be based on the premises of the structural approach which, on this occasion, will focus on providing an overview of the management, communication policies and contents related to the public television sector in Spain.
The description of the event and its meaning involve the aforementioned cognitive factors: the historical perspective and the context.
The context and meanings of the past and current developments will also be addressed in this article. In the last three years there have been important events that must be taken into account. This article offers a chronological outline of the way the audiovisual media sector has been configured in Spain, taking into account, first, the descriptions offered by our book titled (“The owners of journalism”, Reig, 2011), whose outline of the configuration of the Spanish media system covers from 1923, when Radio emerged in Spain, up to 2011, and, second, a recent study conducted recently to obtain an updated view of the situation of the audiovisual media sector up until the summer of 2014, when this article was written.R Reig [CV] [ ORCID ] [ GS ] Universidad de Sevilla, Spain, [email protected] Mancinas-Chávez [CV] [ ORCID ] [ GS ] Universidad de Sevilla, Spain, [email protected] I Nogales-Bocio [CV] [ ORCID ] [ GS ] Universidad de Sevilla, Spain, [email protected] Introduction. “One of the biggest attacks against democracy, even greater than the barbaric aggression against the twin towers, is the attack that the powerful economic groups execute when they humiliate the veracity of information with their commercial and political interests.” We are facing what Marciel Detienne calls a comparatist (in Checa Godoy, 2008), which is peculiar to the structural approach: “As it moves forward, the comparatist gets the feeling he is discovering a set of possibilities, whose conceptual use allows him to highlighting unique elements (...).Based on the analysis of the most important developments in the configuration of the Spanish and Andalusian public audiovisual sector up until the summer of 2014, this article proves that the current Spanish media landscape is characterised by concentration and, at the same time, by the diversification and internationalisation of capital. The study is based on the structural approach, which involves the examination of the Political Economy of Communication, Information and Culture. The study has confirmed, once again, the existence of a hidden network of interests that involve media and non-media-related business groups. The comparatist performs a logical dismantling that allows him to discover the existing articulations between two or three elements [and] to isolate the micro-configurations that allow him to see the differences more and more sharply and contiguously.” In today’s world –as we all know very well– the application of the structural method involves identifying a network of articulated interests that take us from public to the private spheres and vice versa, and from the local and the regional to the national and from the national to the international and vice versa.The article argues in favour of the development of a public television system that is properly managed as a public service, and contends that the current characteristics of the private television industry do not fully fulfil the rights of the Spanish citizens. It is an inductive-deductive dynamic that involves connections with sectors that are not related the communications industry, in general, and to the audiovisual media in particular.