This means that quality of the members is very low indeed.
You can use our search, messaging, Conversations (for social dating), photos, etc etc completely free.
This means you join, add your profile, get talking with real full messaging capabilities, and get dating 100% free. However we recognise that members do not like to be bombarded with adverts.
Unlike other 100% free dating sites we actually respect our members and don't treat them like "eyeballs" (that's the advertising-speak for somebody who could potentially click on an ad).
Other sites are run with just one thing in mind - getting you to click ads.
We decided right from the word go that we would not take this approach. We have built, by customer demand, a brilliant set of extra features which we call Essentials.
These can be purchased, and whilst doing so will greatly enhance your experience of using the site, it is completely optional.
We have stuck to our original philosophy of providing 100% free dating throughout all of these years.
The other huge problem with free sites is that they have no budget for, or interest in, checking the background of their members.
When we started back in 1999 there were just one or two dating sites online.