In email marketing, as well, emojis are no stranger.After all, it was possible, albeit on a limited scale, to use emojis in the free Microsoft domains, including and
Because the mail clients on Android and i OS devices support Twitter’s open-source kit, the availability has now been significantly expanded.
The next step now is to use an emoji in your subject line to see whether this influences your opening rate.
Just when you as an email marketer are beginning to get enthusiastic, there are unfortunately strong reservations.
Nowhere near all 872 emojis are supported in emails and the way they are displayed also varies enormously.
For some time now, email marketers have been able to use symbols in their subject lines.
Commonly used symbols are a sun (☀), heart (❤) or airplane (✈).
Recently, the possibilities for standing out visually in the subject line have increased significantly.
How can marketers now optimally take advantage of these to increase their opening rates? Since the end of last year, Twitter has offered a set of 872 open-source emojis.
The mobile operating systems i OS and Android (from 4.1) support these emojis, and more and more marketers are taking advantage of them.