Fairfax legal counsel Paul Rivett said of the deal: "We believe in the model but we also believe it's a good opportunity to partner with a guy who still has a few good ideas left in him." That backhanded compliment is of a piece with many aspects of the Zoomer brand.As a business concept, everything almost, but not quite, adds up-just as, on a personal level, it seems odd for Znaimer to seek the fountain of youth in the market for aging.Is Moses looking for his mojo because, like Austin Powers, he's lost it?
He's anxious to hear what the speaker at the podium, a sleep expert, has to say, the questioner says, because he went to bed at 3 a.m. That's just part of his lifestyle, he adds, since he spends time with celebrities and rock musicians.
Several mature heads turn, eyebrows raised, expressions bemused.
In the row ahead, a silver-haired gentleman turns to the woman beside him and shrugs.
The boast gets such a reaction because, after all, the topic at hand is Being Old.
This is the beginning of the Aspirin∏81mg CARP conference-"On a New Vision of Aging." The guest speakers include a surgeon forecasting the future of hip replacements and an expert reporting on glaucoma and cataract treatments.
The audience looks predominantly 60-plus-the name CARP, after all, is derived from Canadian Association of Retired Persons.
When the sleep expert, Michael Breus, is finished with his presentation, the man behind the disembodied voice, the host of today's event, emerges from behind the curtain.
And there is Moses Znaimer, smiling his knowing smile.
Somehow, the least retiring man in Canada has got his hands on a retiree lobby group.
The onetime youth-culture maven, credited with revolutionizing television with CITY-TV and its offshoots, has, as he puts it, followed the boomers into middle age.
His chosen vehicle is CARP, which is yoked to Znaimer's Zoomer brand (that's "boomers with zip! The binding idea is that aging ain't what it used to be.